Font Licensing

An in-depth look at why many successful brands use free fonts, how modern open-source typography compares to premium typefaces, and when investing in commercial fonts makes sense for branding, websites, and digital products.

Why Do So Many Successful Brands Still Use Free Fonts?

Free Fonts vs Paid Fonts: Why Top Brands Choose Both Free fonts have become one of the most

by Michael Turner | Web Designer & Branding Consultant

12.06.2026

A woman looks at a computer screen showing a $24,780 invoice for fonts, with a glowing 3D letter g floating in the air

Font Licensing Explained: The Costly Mistake Many Make

Font Licensing Explained: The Costly Mistake Many Make A few days ago, I came across a Reddit discussion

by Michael Turner | Web Designer & Branding Consultant

12.06.2026